Strategic analysis \ Brand repositioning \ Visual identity \ Branding \ Brand name \ Slogan \ Communication tools \ Stationary
Located in the Restigouche region, Radio Restigouche (CIMS) is a French-speaking community radio that plays an essential role in local life. It is a pillar of the community, offering a reliable source of information, entertainment, and culture.
Our role as an agency was to give a new impetus to the brand identity of Radio Restigouche by creating a new positioning that better reflected its services and reached a younger population.
Our approach was to take inspiration from the natural landscape of their beautiful region, using Mount Sugarloaf as the main source. We created Sommet FM, a new brand that seeks to always aim higher.
We worked on revamping the visual identity of the brand to better reflect the new positioning. With a logo that evokes the peaks of mountains, the new brand is modern, dynamic, and expressive, reflecting Sommet FM's vision of being much more than just a radio.
With this new identity and a clearer positioning, Sommet FM is now ready to reach new heights. We are proud to have helped this community radio evolve to better meet the needs of its community and to see that it is now better equipped to reach a younger audience.