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Sommet

Strategic analysis \ Brand repositioning \ Visual identity \ Branding \ Brand name \ Slogan \ Communication tools \ Stationary

Radio Restigouche (CIMS) is a francophone community radio station located in Restigouche.

Goal

Refreshing their brand identity with new positioning in order to better communicate its service offering and to reach a younger demographic.

Results

A new brand inspired by the mountain summits (sommet in French) of their region’s beautiful natural landscape. Sommet FM represents a strength and a source of inspiration to always aim higher as a community. With the overhaul of its brand identity and a new positioning that better reflects their vision of being much more than a radio station, they are now ready to reach new heights!

Sommet FM / CIMS promotional items (strategy, design, branding, marketing communication, web, advertising)
Sommet FM / CIMS Brand guidelines (strategy, design, branding, marketing communication, web, advertising)
Sommet FM / CIMS social media posts (strategy, design, branding, marketing communication, web, advertising)
Sommet FM / CIMS Stationary (strategy, design, branding, marketing communication, web, advertising)
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