Strategic analysis \ Brand repositioning \ Visual identity \ Branding \ Brand name \ Slogan \ Communication tools \ Stationary
Radio Restigouche (CIMS) is a francophone community radio station located in Restigouche.
Refreshing their brand identity with new positioning in order to better communicate its service offering and to reach a younger demographic.
A new brand inspired by the mountain summits (sommet in French) of their region’s beautiful natural landscape. Sommet FM represents a strength and a source of inspiration to always aim higher as a community. With the overhaul of its brand identity and a new positioning that better reflects their vision of being much more than a radio station, they are now ready to reach new heights!