Strategic analysis \ Brand repositioning \ Visual identity \ Branding \ Brand name \ Slogan \ Communication tools \ Stationary
The Capitol Theatre, located in downtown Moncton, is a beautifully restored vaudeville house dating back to the 1920s, with a seating capacity of 780. It is considered an important cultural center for the city, offering a variety of shows and events for all tastes.
For the 2022-2023 season, our agency was tasked with creating a new brand image for the Capitol Theatre, targeting a younger clientele and representing the unique experience that audiences have when attending a performance in this iconic venue. Our main goal was to stand out in the cultural world by creating a fresh and trendy brand image.
We opted for a vibrant and eye-catching visual concept, which nods to the stage lighting. The title is in the foreground, with a photo that wraps it all up, giving a glimpse of the unique visual and auditory experience that audiences can expect at the Capitol Theatre.
We created a brand image that not only reflects the history and prestige of the Capitol Theatre, but is also appealing to a younger clientele. The new visual concept allows the Capitol Theatre to stand out in the cultural industry and attract a wider and more diverse audience.