Baymount Outdoor Adventures
Branding \ Web Design \ Digital Production \ Brand Positioning
Baymount Outdoor Adventures is a family-owned business that has been offering kayaking trips to the famous Hopewell Rocks since 1996.
The Mandate
The company called on our agency to design a new website to improve the user experience and rethink their brand image to comply with Tourism NB requirements. The primary goal was to position the kayak rental company as a leader in the industry and highlight the different excursions offered.
The Challenges
The entire website had to be redesigned to incorporate the new branding and to completely rethink the user experience. In addition, the site’s photo selection had to be carefully thought out in order to not only accurately represent the excursions offered by Baymount, but also to respect the graphic standards required by Tourism NB.
The Solution
We created an attractive and easy-to-use website. A different visual and tone was used to represent the various excursions in order to allow users to better distinguish them. The photos were carefully selected to be inviting and to give a taste of the Baymount experience. Meanwhile, the brand image was inspired by the Hopewell Rocks, thus giving the brand an authentic and natural tone.
The Result
Baymount's website is now more modern, user-friendly, and stands out from the competition. As for the brand image, it encompasses both the pleasure of kayaking and the credibility of a company offering popular activities for tourists.
