Baymount Outdoor Adventures
Branding \ Web Design \ Digital Production \ Brand Positioning
Since 1996, Baymount Outdoor Adventures has been a family-owned business offering kayak excursions to the famous Hopewell Rocks.
Mandate
Recently, the company enlisted our agency to design a new website and rethink its brand image in line with Tourism NB requirements. The main goal was to position Baymount as a leader in the kayak rental industry and highlight the various excursions offered.
The website needed to be completely redesigned to incorporate the new brand image and completely rethink the user experience.
Solution
The brand image was created by directly drawing inspiration from the Hopewell Rocks, which gives an authentic and natural touch to the brand, while using the colours and visuals of Tourism NB.
When redesigning the website, we first rethought the user experience and then carefully selected photos to best represent the excursions offered while adhering to Tourism NB's graphic standards.
Today, Baymount's new website is more modern, customer-friendly and stands out from the competition. The brand image reflects both the joy of kayaking and the credibility of a highly sought-after business by tourists.
