Aboiteau Beach
Visual Identity \ Branding \ Brand Positioning \ Signage \ Advertising Campaign \ Stationary \ Communication Tools
As a family beach in the heart of Acadia, this beautiful sandy beach is a popular local tourist attraction in the summer.
Goal
New branding, including logo and signage. We also created a campaign to promote this gem to locals, following a significant decrease in tourism from outside the region due to the pandemic.
Results
A new brand that is vibrant and modern to appeal to a younger demographic. We really put our “accent” on this campaign by using Chiac (local dialect) in order to effectively reach the local population.
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