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Aboiteau Beach

Visual Identity \ Branding \ Brand Positioning \ Signage \ Advertising Campaign \ Stationary \ Communication Tools

As a family beach in the heart of Acadia, this beautiful sandy beach is a popular local tourist attraction in the summer.

Goal

New branding, including logo and signage. We also created a campaign to promote this gem to locals, following a significant decrease in tourism from outside the region due to the pandemic.

Results

A new brand that is vibrant and modern to appeal to a younger demographic. We really put our “accent” on this campaign by using Chiac (local dialect) in order to effectively reach the local population.

Vector branding indicating where Aboiteau Beach is and advertising poster
Billboard for Aboiteau Beach
Social media posts for Aboiteau Beach
Business cards for Aboiteau Beach located in Cap-Pele in New Brunswick
Aboiteau Beach signage
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