Aboiteau Beach

Visual Identity \ Branding \ Brand Positioning \ Signage \ Advertising Campaign \ Stationary \ Communication Tools

As a family beach in the heart of Acadia, this beautiful sandy beach is a popular local tourist attraction in the summer.

Goal

New branding, including logo and signage. We also created a campaign to promote this gem to locals, following a significant decrease in tourism from outside the region due to the pandemic.

Results

A new brand that is vibrant and modern to appeal to a younger demographic. We really put our “accent” on this campaign by using Chiac (local dialect) in order to effectively reach the local population.

Promotional items for Aboiteau Beach (strategy, design, branding, marketing communication, web, advertising)
Aboiteau Beach Billboard (strategy, design, branding, marketing communication, web, advertising)
Aboiteau Beach social media posts (strategy, design, branding, marketing communication, web, advertising)
Aboiteau Beach stationary (strategy, design, branding, marketing communication, web, advertising)
Aboiteau Beach signage (strategy, design, branding, marketing communication, web, advertising)
Aboiteau Beach logo (strategy, design, branding, marketing communication, web, advertising)
No items found.